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 LOCKHEED MARTIN

I/ITSEC/ TAMPA

Lockheed Martin’s presence at I/ITSEC centered on a clear architectural framework designed to organize complex training and simulation systems into structured engagement zones. A suspended branded volume established strong visibility across the hall, while disciplined spatial planning supported both open interaction and focused technical dialogue.

Integrated media, demonstration platforms, and controlled circulation created a cohesive environment that balanced clarity, scale, and operational efficiency for a highly specialized audience.

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TRAINER DEMOS

I/ITSEC / TAMPA

This featured demonstration zone organized two distinct training platforms within a controlled architectural framework designed for clarity and focus. Angled structures established visual separation while maintaining openness, allowing concurrent demonstrations without disrupting circulation.

Integrated media, hands-on stations, and immersive simulation environments supported structured engagement and sustained technical dialogue. The result was a disciplined, high-performance setting tailored to a specialized audience and complex subject matter.

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Production Credits

Client:     LOCKHEED MARTIN

Show:     IITSEC / TAMPA

Year:    2019

Design & Experience Leadership:     ICONICS

Fabrication:     RES

Project Type:     Trade Show Environment

Design+Build+WOW

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