HUSKY
NPE 2024 / Orlando
Husky’s environment was anchored by a large-scale immersive media installation built around a custom anamorphic display that transformed complex engineering into a visceral spatial narrative. Layered dimensional visuals revealed the internal workings of Husky’s injection molding systems directly over the physical machinery, collapsing scale, process, and performance into a single unified experience.
The result was a visually commanding centerpiece that drew sustained attention and positioned Husky’s innovation through confident, high-impact storytelling at architectural scale.
THEATER
NPE 2024 / Orlando
A dedicated circular theater established a focused brand environment designed for immersive storytelling at scale. Continuous panoramic media surrounded visitors while integrated eye-level stations delivered layered technical detail, allowing the experience to operate simultaneously as presentation platform and self-guided learning zone.
Programmed on a repeating cycle, the theater supported large-group presentations throughout the event and sustained consistent engagement, reinforcing Husky’s narrative through a controlled, high-impact spatial experience.
BRAND ENTRANCE
NPE 2024 / Orlando
The brand entrance and overall architectural framework unified the environment into a single cohesive narrative centered on lifecycle performance and material circularity. A disciplined spatial sequence aligned machinery, media, and technical storytelling into a continuous progression that articulated Husky’s evolving focus on recycled material utilization and closed-loop manufacturing.
Bold branded gestures established immediate presence while the surrounding architecture organized circulation, anchored key zones, and reinforced narrative continuity across the experience. The result was a clear, future-facing platform that translated complex capability into a confident, integrated brand statement.
Design+Build+WOW
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